Make sure that you select your home size so that you are looking at the plan rates that apply to a home of your size. This is very important. If you live in an apartment, you do not want to be looking at the 2000 kWh rates. If you enroll in a plan based on a cheap electricity rate at the 2000 kWh level you will probably end up paying a much different rate when you use considerably less electricity than that.
That phenomenon has played out in Texas electricity markets, where few customers are willing to navigate the maze of power plans in the hope of shaving a few cents per kilowatt hour from their electric rates, according to the Texas Coalition for Affordable Power which buys electricity on behalf of municipal governments in Texas. As result, customers in regulated markets such as San Antonio and Austin on average pay less for electricity than those in deregulated markets like Houston, according to the coalition.
There are approximately 5,000 businesses associated with the energy industry in Houston, which is why the city is known as the world's "Energy Capital." Houston is home to more than 2 million people and is one of the most populated areas in the United States. City homeowners, renters and business owners get to choose between energy companies in Houston to supply their electricity. In Houston, one electricity supply rate won't fit the needs of all energy users. Therefore, it's important for consumers to use electric choice to shop for the best plan for them.