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But in Houston, where there are 52 companies on Power to Choose each offering several different power plans, there might be too many choices. Economists have found that when confronted with a large number of choices, most people tend to do nothing. In one well-known behavioral economics experiment, researchers set out six samples of fruit jams at a grocery store, enticing 30 percent of shoppers to buy the product. But when they increased the number of samples to 24, only 3 percent of shoppers made a purchase.
You can sort, filter, and shop by pricing at YOUR specific usage level, which lets you shop and compare electricity plans based on the rates you’ll actually experience on your bill, inclusive of hidden fees and taxes. This ensures you’re not misled by the cheaper rates often advertised by electric providers…those “teaser rates” associated with higher usage levels that many households never enjoy because their usage level never reaches that pricing tier.
Due to Texas deregulation, you can pick your retail energy provider. Your location will determine the utility provider who is in charge of maintenance and who operates the electrical infrastructure. Your utility provider will continue to handle your energy regardless of what energy provider you chose. They will continue to deal with any issues you may face and smoothly transition your home to your new energy provider. In Houston, your utility operator is Oncor, although they don’t offer energy plans in Houston. If you were to have an electrical emergency or power outage, Oncor is the one to call, not your energy provider.
In Houston, 0% of people have switched to a plan that has some renewable energy component to it. Another 0% have switched to a plan that is partially renewable, while 0% have switched to a plan that powers homes completely by renewable electricity. This of course means that 100% of people have remained on a plan powered by traditional sources of electricity such as coal or nuclear power.