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Business specialists say that retail electricity companies follow a model used in other mature industries, such as banking, cell phone services and cable television, where the market is saturated and the main way to grow is by poaching customers from competitors. In all these industries, companies use cut-rate promotional offers to win customers and then hope inertia sets in once promotions expire and prices increase.
It would be impossible to find any Houston electricity plan that doesn’t get at least part of its electricity from renewable energy sources. Traditionally, renewable energy has been more expensive than other energy sources. But that gap has now narrowed substantially. Green energy plans are competitive with traditional plans and often can be found with cheaper electricity rates than non-green plans.
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?