Since the electricity market opened, more and more electricity providers have entered the market with various plans and products. Direct Energy and their affiliated brands: Bounce Energy , First Choice Power, and CPL Retail Energy offer a multitude of electricity plans and benefits so customers can find the electricity plan that best fits their needs. While it’s great to have so many options, it can be difficult and confusing to choose an electricity plan. With choices like fixed-rate, variable-rate, and prepaid plans, as well as varying price options, term lengths and rewards, shopping for an electricity plan can be an overwhelming task.
Not only is it easier and faster to get electricity service started, it’s also cheaper.  Depending on the TDU, it can cost less than $7 to get expedited electricity activation.  Even if without requesting expedited service, the electricity provider usually activates the meter within one day.  For Texans, getting the cheapest electricity plan started has never been faster.
Not only is it easier and faster to get electricity service started, it’s also cheaper.  Depending on the TDU, it can cost less than $7 to get expedited electricity activation.  Even if without requesting expedited service, the electricity provider usually activates the meter within one day.  For Texans, getting the cheapest electricity plan started has never been faster.
Payless Power provides the best prepaid and standard energy plans with no cancelation fees and no deposit in the area. Since 2005, Payless Power has been helping people get better energy rates and save money on their average power bill, regardless of income or credit history. As a family-owned energy provider and not one of the giant electricity suppliers, we take great pride in serving our customers with care and respect.
*Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. This 12-month term fixed price will only vary if there are changes in TDU, regulatory fees or a law that requires new or modified costs outside of our control. If you cancel before end of term, there is a cancellation fee of $135. You may cancel without penalty if you move and provide a forwarding address at least 14 days prior to your move date. Please see the Electricity Facts Label for more information and other applicable fees for this plan. Most free hours electricity claim as of March 15, 2019 when compared to other retail electric providers offers listed on the powertochoose.org website. Subject to change.
The summers in Houston are hot and agonizing. In 1980 it was stated that this city alone was the most air-conditioned place on earth. It even stays mostly warm in the winters with an average low of 48 degrees in December and February. January is not much colder with an average low of 45 degrees. The average high in the middle of the intense Houston summers is 91 degrees although the temperature often reaches the high nineties or hundreds. The record high of 109°F alone displays the demand for cost-effective energy rates in Houston.
Texas deregulation began in early 2002 with the approval of Texas Senate Bill Number 7. Now, the majority of the state, including Houston, has the power to select their own provider. Previously, consumers were only given one option for an energy supplier. Deregulation has allowed competition in the energy market and has given residents the power to choose which energy provider sells them energy and bills them each month.
2of3Cattle roam on a mesa near Iraan, Texas on the site of the Desert Sky Wind Farm. According to website Desert Sky Wind Farm® is a 160.5-megawatt (160,500-kilowatt) wind power generation facility located near the far West Texas town of Iraan, in Pecos County. The site includes 107 turbines, each rated at 1.5 megawatts (1,500 kilowatts) spread over a 15-square-mile area on Indian Mesa.Photo: John Davenport, Staff / San Antonio Express-News
Another unwelcome side effect of not knowing your average monthly kWh usage level is that you may end up paying more than you expect. This can occur when a customer inadvertently shops an electric rate based on a higher usage level than they actually use. Electricity suppliers commonly advertise their electric rates associated with the highest (2000 kWh) usage levels since those tend to be the lowest rates.
Houston has a wide range of electricity companies available with a variety of energy plans and rates designed to fit your budget. Because of all the available options, it becomes more important to educate yourself and choose a plan that meets your needs. One important factor that most of our customers consider is the Rate Type they sign up for: fixed energy rates or variable energy rates.

Variable-rate plan:A variable-rate plan means the rate you pay for your electricity may fluctuate based on the market price of energy. Energy price depends on many factors, like weather, demand, fuel prices, the distribution system and the market. Variable-rate plans are flexible because you are not locked into a contract; however, you’ll pay a higher price in high-demand seasons like summer. A variable-rate plan might be ideal for you if you like to shop around and keep an eye on prices.


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If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?
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