The summers in Houston are hot and agonizing. In 1980 it was stated that this city alone was the most air-conditioned place on earth. It even stays mostly warm in the winters with an average low of 48 degrees in December and February. January is not much colder with an average low of 45 degrees. The average high in the middle of the intense Houston summers is 91 degrees although the temperature often reaches the high nineties or hundreds. The record high of 109°F alone displays the demand for cost-effective energy rates in Houston.

2of3Cattle roam on a mesa near Iraan, Texas on the site of the Desert Sky Wind Farm. According to website Desert Sky Wind Farm® is a 160.5-megawatt (160,500-kilowatt) wind power generation facility located near the far West Texas town of Iraan, in Pecos County. The site includes 107 turbines, each rated at 1.5 megawatts (1,500 kilowatts) spread over a 15-square-mile area on Indian Mesa.Photo: John Davenport, Staff / San Antonio Express-News
Sometimes you will see surprises in the EFL that could have a hug impact on the electricity rate you actually pay.  For example, there may be a bill credit that kicks in once your usage hits 2000 kWh in a month.  This has the effect of driving down the average electricity rate you would pay at 2000 kWh.  But if at the end of the month, you used only 1999 kWh your electricity bill could actually be much higher.

The summers in Houston are hot and agonizing. In 1980 it was stated that this city alone was the most air-conditioned place on earth. It even stays mostly warm in the winters with an average low of 48 degrees in December and February. January is not much colder with an average low of 45 degrees. The average high in the middle of the intense Houston summers is 91 degrees although the temperature often reaches the high nineties or hundreds. The record high of 109°F alone displays the demand for cost-effective energy rates in Houston.
At ElectricityPlans, we’re here to do one thing – help you find the best electricity plan to fit your needs. We are big advocates of electricity competition and your power to choose your own electricity provider. We offer completely unbiased electricity plans and display accurate, transparent pricing to take the guesswork out of choosing your electricity plan.

That phenomenon has played out in Texas electricity markets, where few customers are willing to navigate the maze of power plans in the hope of shaving a few cents per kilowatt hour from their electric rates, according to the Texas Coalition for Affordable Power which buys electricity on behalf of municipal governments in Texas. As result, customers in regulated markets such as San Antonio and Austin on average pay less for electricity than those in deregulated markets like Houston, according to the coalition.

One way NRG has expanded its customer base — it has about 30 percent of the retail electricity market in Texas compared to about 20 percent a decade ago —is by putting employees into retail settings such as grocery stores and discount stores to meet with consumers about the company’s electricity plan offerings. The face-to-face interactions have helped the company explain the range of current offerings, said Killinger. NRG also emphasizes the importance of buying power from a company with enough financial heft that it will be around in the future.


Sometimes you will see surprises in the EFL that could have a hug impact on the electricity rate you actually pay.  For example, there may be a bill credit that kicks in once your usage hits 2000 kWh in a month.  This has the effect of driving down the average electricity rate you would pay at 2000 kWh.  But if at the end of the month, you used only 1999 kWh your electricity bill could actually be much higher.
“The whole business model of the industry is to get people in on the promotional rates and then jack up their rate when the promotional rates end,” said Trent Crow, a former JP Morgan energy trader and founder of Real Simple Energy, a website that helps consumers find low-cost electricity plans. “I don’t think people realize how much they are overpaying.”
On the one hand, long-term, fixed-rate (contract) plans offer stability in pricing. If energy supply costs suddenly go up in your area, you won’t be left paying more than what you bargained for.  You’ll have peace-of-mind.  If you want to switch out of your contract before it ends with a lower cost plan, you’ll likely face a cancellation fee (early termination fee).
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